Big Idea Strategic Measurement

GUEST EDITOR

Michael Schrage

Research fellow, MIT Sloan Initiative on the Digital Economy

The 2024-2025 strategic measurement study, conducted by MIT Sloan Management Review in collaboration with Tata Consultancy Services, examines how leading organizations integrate predictive and generative AI to develop and present improved choices to human decision-makers. Drawing on interviews with senior leaders in six major industry groups, our research reveals the emergence of intelligent choice architectures – a new paradigm where AI systems proactively participate in structuring and shaping strategic decisions. The implications for organizational performance, decision rights, and strategic agility are significant, particularly as businesses navigate increasing complexity and compressed decision cycles.

The 2025 Strategic Measurement Report

Analytics & Business Intelligence

Winning With Intelligent Choice Architectures

Recent research shows leading organizations use generative and predictive AI to better inform strategic decision-making.

Michael Schrage and David Kiron

July 15, 2025

Latest Research on Strategic Measurement

Analytics & Business Intelligence

The Great Power Shift: How Intelligent Choice Architectures Rewrite Decision Rights

Agentic AI adopters must proactively address decision rights allocations, power dynamics, and decision-making practices.

Michael Schrage and David Kiron

January 28, 2025

Performance Management

Intelligent Choices Reshape Decision-Making and Productivity

Research shows that better decision-making can be achieved through the strategic use of artificial intelligence systems.

Michael Schrage and David Kiron

October 29, 2024

2024 Industry Snapshots

These briefs represent snapshots of intelligent choice architectures in specific sectors and are not intended to fully represent these industries.

Intelligent Choice Architectures in the Retail and Consumer Packaged Goods Sectors

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Intelligent Choice Architectures in the Banking, Financial Services, and Insurance Sectors

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Intelligent Choice Architectures in the Life Sciences and Health Care Sectors

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Intelligent Choice Architectures in the Manufacturing Sector

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Intelligent Choice Architectures in the Communications, Media, and Technology Sectors

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Intelligent Choice Architectures in the Energy, Resources, and Utilities Sectors

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Prior research on strategic measurement

The Strategic Measurement initiative, launched in 2018 in collaboration with Think with Google, explores leadership's burgeoning use of next-generation measures, including key performance indicators. Through a series of research reports, video interviews, and an interactive self-assessment, this program explored the role of key performance indicators (KPIs) as a leadership tool. Additionally, MIT SMR and BCG researched the connection between KPIs and artificial intelligence in 2024. Explore the archive below.

Prior Research Reports

Skills & Learning

Learning to Manage Uncertainty, With AI

The second Artificial Intelligence and Business Strategy report of 2024 looks at how organizations that combine organizational learning and AI learning are better prepared to manage uncertainty.

Sam Ransbotham et al.

November 11, 2024

Analytics & Business Intelligence

Leading With Next-Generation Key Performance Indicators

MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.

Michael Schrage and David Kiron

June 26, 2018

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Intelligent choice architectures must embed the explainability, interpretability, and transparency imperatives of responsible AI principles.

Michael Schrage and David Kiron October 29, 2024

Intelligent Choices Reshape Decision-Making and Productivity